Analytics & Performance Reporting | TechJoint

Analytics & Performance Reporting

Analytics and performance reporting transforms raw marketing data into actionable business intelligence. TechJoint configures Google Analytics 4, implements server-side tagging, sets up conversion tracking, and builds cross-channel attribution reporting so every dollar of ad spend is accounted for.

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Deliverables

What's Included

  • Google Analytics 4 configuration and event setup
  • Server-side tagging (sGTM) implementation
  • Conversion tracking across all platforms
  • Multi-touch attribution modeling
  • Cross-channel ROI and ROAS reporting
  • Real-time performance dashboards
  • Client-facing reports with data interpretation
  • Campaign audits comparing spend, conversions, and attribution
Process

How Does Analytics & Reporting Work?

TechJoint follows a four-step process for analytics and performance reporting: audit your current tracking, implement GA4 and server-side tagging, configure multi-touch attribution models, and build real-time dashboards with reporting cadence and interpretation.

01

Analytics Audit

Review current tracking, identify data gaps, and map the complete customer journey.

02

Implementation

Deploy GA4, sGTM, conversion events, and cross-platform connections.

03

Attribution Setup

Configure multi-touch attribution models and connect CRM revenue data.

04

Dashboard & Reporting

Build real-time dashboards and establish reporting cadence with interpretation.

Use Cases

Who Uses This?

Agency

Agency Managing Multiple Clients

Unified reporting dashboard pulling data from Google Ads, Meta, and CRM for each client.

E-commerce

E-commerce Brand

Full funnel tracking from first click to purchase with revenue attribution per channel.

Lead Gen

Lead Generation Business

Offline conversion tracking connecting form fills to closed deals in the CRM.

FAQ

Frequently Asked Questions

Why do I need server-side tagging?

Browser-based tracking loses 20-40% of data due to ad blockers and privacy restrictions like iOS 14+. Server-side tagging (sGTM) bypasses these limitations by processing data on your server before sending to platforms.

What's multi-touch attribution?

Instead of giving all credit to the last click, multi-touch attribution distributes credit across every touchpoint in the customer journey. This reveals which channels drive awareness versus which close deals.

Can you connect my CRM data to analytics?

Yes. We sync CRM revenue data back to analytics and ad platforms so you see actual revenue per channel, not just form fills or clicks.

How does GA4 work with BigQuery for advanced analysis?

GA4 natively exports to BigQuery, enabling SQL-based analysis on raw event data. We configure the BigQuery link, set up scheduled queries for custom reports, and build dashboards that go beyond what GA4's interface offers — including cohort analysis, custom attribution windows, and cross-platform data joins.

How do you handle data discrepancies between platforms?

We establish a Single Source of Truth — typically the CRM — and build reconciliation reports that identify where and why platforms disagree on conversion numbers.

What does a performance report include?

Channel-level spend and ROAS, conversion attribution by model, trend analysis, recommendations for budget reallocation, and clear interpretation of what the numbers mean for your business.

Let's Fix Your Analytics

Tell us about your business and we'll show you where your tracking has gaps and how to close them.

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